data.world
Sr Director of Product Design & UX · December 2023 – July 2025 · Remote
When I joined data.world, design was treated as delivery. Designers shipped features; strategy happened <somewhere unknown>. Feedback from Sales was that many lost deals cited "bad UI/UX" in comparison to our competitors. I came in to change that, and over 18 months, I did: rebuilt the design organization, led a complete platform overhaul, and launched new product experiences that opened revenue lines the company hadn't accessed before.
I reported directly to the C-suite and owned everything: design strategy, the design system, information architecture, research, and the team itself. The work wasn't just about making things look better. It was about making the platform work for a broader set of users, including non-technical ones, and building the organizational muscle to keep improving at scale.
ACHIEVEMENTS
Complete Platform Redesign
↓ 30% delivery time · Consistent cross-product experience
The platform had grown organically for years: inconsistent patterns, unclear navigation, and an experience that assumed deep technical knowledge from every user. I led a full redesign of the look, feel, and information architecture, and built the design system from the ground up to support it. Delivery time dropped 30% after the system launched.
Self-Serve Onboarding
Faster time-to-value · Reduced implementation dependency
Built a self-serve onboarding experience that let new users reach value without needing a sales-assisted implementation. The design had to work for both technical and non-technical audiences, and it needed to make a complex data platform feel approachable on day one.