FIFTEEN YEARS, ONE THROUGHLINE
career story
I started in UX before the field had a name. My background is in graphic design and psychology, which means I have always cared equally about craft and the humans using what I build.
I come in at inflection points: when a company needs design to grow up fast, when complexity demands both vision and execution, or when the moment calls for someone who can hold culture and strategy together at the same time.
NETIQ · CISCO · IDERA
Early roles gave me deep experience as a designer for complex technical products and confirmed that I was just as energized by the team and the process as I was by the work itself. As I grew into a Principal UX Designer, I started acquiring leadership skills, establishing vision, wrangling contractors and outside vendors, and taking ownership of E2E experiences.
SOLARWINDS | 2013 - 2021
NEW RELIC | 2021–2023
Leading a product-led growth design org for a developer platform, we delivered 19% year-over-year adoption growth through behavioral data and continuous experimentation. I also rebuilt team morale and kept retention above 95% during one of the roughest attrition periods in the industry. The messiness of reorgs and high attrition helped me learn to throw away the "what they say you should do" and build what is needed for that situation. My time here also cemented my conviction that to deliver great products you need an amazing team. And to get that, you need to empower them and take away the obstacles getting in the way of them doing their best work.
data.world | 2023–2025
Why a startup now? I wanted full ownership to prove that good design is good business and that you can still deliver great things with limited resources (if you can be scrappy). I owned the full design organization for this enterprise AI and data cataloging platform, led a complete platform redesign and tracked sales wins to better UX, and launched an AI-powered data marketplace that opened new revenue lines for a user type we hadn't addressed before. For the first time, design was driving revenue, and I helped build the business case that put it there.
SERVICENOW | 2025–2026
data.world was acquired and I made the jump from a 150-person company to a 20,000-person enterprise. I led my team through replatforming, M&A integration, and a company-wide shift to AI-native, all at once. Grew the design team by 60%, moved from waterfall to continuous planning, and created frameworks to help designers understand what it actually means to design for AI.