TL;DR: I shepherded my team and the UX discipline overall from the platform's "rough teenage years" to a mature enterprise product.

I joined as Director of UX and spent the next eight years building: the team, the systems, the culture, and the organizational muscle that let design keep pace with a company growing faster than most orgs can manage. I contributed to strategic planning, annual budgets, and product roadmaps at the executive level. And I learned how to hold together a global design organization through rapid change without losing the quality of the work or the people doing it.

I built the NOVA Design System from scratch, which made a full platform UI overhaul possible. I introduced a dashboarding framework, built a landing page experimentation program, and launched an in-product cross-sell model that improved retention. I also led a cross-functional customer journey mapping effort that gave the whole organization a shared view of the user lifecycle. Through it all, I evolved the team from a fully embedded model to a hybrid structure that scaled with the org.